Copywriting
No stranger to going viral, Marissa has pitched, written, and designed content for a variety of brand clients as a copywriter. Here are some of her biggest wins.
Marissa pitched this copy. A mega viral launch message on the Netflix marquee on Sunset Blvd in Los Angeles. This post went on to be the most popular post on Netflix's LinkedIn of all time and is still cited by the brand to this day.
To celebrate the release of Bridgerton S2, the Netflix marquee featured a message from popular narrator character Lady Whistledown. Mars pitched the "hold on to thy wig" copy idea, and the team workshopped the final.
To celebrate the release of The Witcher S2, the Netflix marquee featured a reference to the popular song/meme "Toss a Coin to Your Witcher" and a "life-size" version of the related character. Marissa pitched the copy and creative strategy.
An end of the year meme using Netflix smash hit Black Mirror.
In line with a meme trend at the time of putting eye and mouth emojis on random items.
An edit made to celebrate the final chapter of the To All the Boys I've Loved Before series.
As a writer and creative strategist, Marissa spent time pulling trivia and easter eggs out of Netflix film and television titles to engage audiences.
Coverage of BTS' SNL debut on GIPHYIdentity, a vertical to encourage GIF diversity in media.
And dozens more social posts for other brand clients (BuzzFeed, DoSomething, POVonPBS) across a seven-year career thus far.